GM case study

Did you know that all the companies in the States present something in usual? They ar all in operation(p) in an purlieu of forces that create both(prenominal) threats and opportunities for their businesses. These environmental forces, which agnize up something known as the macroenvironment, take: demographic, economic, natural, technology, political and cultural. Since the macroenvironment is in general uncontrollable, businesses often must dumbfound ways to adapt to the continuous changes. For example, everywhere the past some years, the auto industry has been alter tremendously by changes in the technology, natural, and political environments and therefore labored to change their marketing strategies. The engineering science Environment Kotler identifies the technology environment as the most right force affecting and shaping the future (83). The environment consists of: industrial productivity, hot manufacturing processes, immature products and serve of competitors, new products and work of represent chain partners, and any new technology that could impact a company (Environmental Scanning). Technology has been responsible for developments such as the internet, computers, optic maser surgery, organ transplants, antibiotics and more (Kotler, 83). While advances in technologies are creating new markets and opportunities they are also replacing older technologies. Companies that do not keep up with these changes will find their products or services produce obsolete and not up-to-date with the consumer buying behaviors and preferences.

The internal Environment According to Kotler, the natural environmen! t involves the natural resources that are needed as inputs by marketers or that are impact by marketing activities. Environmental concerns have been increasing over the past thirty years and in many braggart(a) cities around the world, water and air pollution have began stretching dangerous levels (81). As a result, orbicular warming has become the fear of many scientists who say at long refinement we could all be buried in our own trash. It is constantly important that marketers are... If you want to get a full essay, prepare it on our website: BestEssayCheap.com

If you want to get a full essay, visit our page: cheap essay