Mini Case

TTY Biopharm was funded in June 22, 1960 as a traditional pharmaceutical impound to focusing on manu military posturing and moveing generic medicine. Due to the intense opposition from both local and internationalistic big-name pharmaceutical high society, wrong company positioning, and inappropriate production and marketing strategy, TTY Biopharm was nearly impoverish in 2005 when Jung-Chin Lin became the new CEO of this company. One day in 2006, Jung-Chin Lin is school term in his office and reading all the diachronic and occurrent reports from any department in order to go on a way for TTY to survive from the nearly-bankruptcy billet. By analyzing all the reports and the current take aim of pharmaceutical industry in chinaware, Jung-Chin believes that the small tax tax revenue raised from the original business stick is not bearable for TTY to either get out of its present difficult situation or operate in the future. Thus, a transformation of TTYs busine ss model is necessary, said by Jung-Chin Lin. In order to choose an appropriate business model, Jung-Chin Lin is also considering third other problems. First, product specialization or product diversification. Second, coronation in R&D or not. Third, take infirmary or traditional drug stores as the target buyer.

growing Specialization or Product Diversification When Jung-Chin Lin accepts the job pass as a CEO of a local pharmaceutic company, the head start thing he has to face is a pathetic fact of the pharmaceutical industry in Taiwan Given that at that place are so many pharmaceutical companies in Taiwan, no(prenominal) of them is big enough to compete with intern! ational pharmaceutical companies. In other words, local companies are reluctant to invest in R&D because they believe that whatever they get from R&D would never be expose than products developed by international pharmaceutical companies. Thus, local companies bunk to manufacture and sell generic medicines, a business model that is also utilize into TTY Biopharm....If you want to get a bounteous essay, order it on our website: BestEssayCheap.com

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