Effective Communications Essay Example | Topics and Well Written Essays - 1250 words

Effective Communications - Essay ExampleAll supplies of Tylenol were pulled directly off the shelves of every store in the United States. The cost to the company to accomplish this act was over $50 million dollars, yet Johnson and Johnson accomplished this with grace and humility and gained the respect of Americans in the process. by and by a period of time, Tylenol was replaced on store shelves complete with new, tamper-resistant packaging, telling the human race loudly and clearly that the first priority of Johnson and Johnson is the safety of the man who purchased their products, consequently keeping them in business.As the text states, because of the response to the incident and their overwhelming regard for human lives, Tylenol recovered an even larger share of the marketplace and gained credibility, public trust, and esteem. (Federal Register).Once Johnson and Johnson issued Our Credo, they had public opinion firmly and positively on their side. Johnson and Johnson stated to consumers that their goal was to meet the needs of those who use their product, but to do so in a responsible way. They acknowledge that they have the right to make a fair profit, which, again, puts public opinion firmly in their corner. ... Anformer(a) public might be considered the people such as doctors, nurses and the institutions of hospitals that regularly dispense Tylenol to their patients. This sector of the public had a grave responsibility in the face up of the Tylenol tragedy, in that they had to make absolutely sure that none of the product that could possibly have been contaminated remained in their hospitals. A possible third public could be the press, who, in many cases become the most direct line to the general public. What the press is told and what they release to the general public is extremely important and equivalent to walking a tightrope. The internal public would be the employees and stockholders of Johnson and Johnson. The employees were put into a diff icult situation in that if public opinion, fickle as it is, had gone the other direction the employees of Johnson and Johnson could well have borne the brunt of public righteous indignation. It would have become rather non-politic to answer the question Where do you work, because the employees would have been guilty by association. The stockholders, some other faction of the internal public would have been seen as equally guilty, and it is likely that rumors would have abounded concerning the culpability of the stockholders in the aftermath of tragedy. The external public, on the other hand, I would see as the consumer of Johnson and Johnson products. Im sure every mother and father in America experienced a sense of panic and horror when they learned of the cyanide laced Tylenol capsules, thinking it could have been their child or another parents child that fell victim to the capsules. It was